Cleveland Cav’s forward/center Anderson Varejão of Brazil is featured in the Giant Get-Together campaign which is the official promotional campaign of the 2010 FIBA World Championships of Basketball in Turkey.

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The Giant-Get Together campaign features international basketball stars towering over many of Turkey’s famous cities, tourist attractions, and major landmarks.

Other players featured in the campaign include the Laker’s Kobe Bryant and Pau Gasol, Germany’s Dirk Nowitzki, France’s Tony Parker, Russia’s Andrei Kirilenko, Argentina’s Luis Scola, Australia’s Andrew Bogut, China’s Yi Jianlian, Puerto Rico’s Carlos Arroyo, Canada’s Joel Anthony, and Hedo Turkoglu, Mehmet Okur, and Ersan Ilyasova of Turkey.

The campaign took a year to produce and will be featured in 14 different languages.

Read the full behind the scenes article about the campaign at FIBA.com.