Top Selling NBA Jerseys of All-Time

Every year since the 2001-02 NBA season, the league announces the top-selling NBA jerseys sold up until that point of the season.

As of a few years ago, they’ll make an announcement with the list of the 15 most-popular jerseys at that point a few times. How does the NBA determine this? These few handfuls of popular NBA jerseys are the ones that have been rung up the most at the physical NBA store in New York City, and those numbers are combined with the sales from their official online presence —

The NBA’s Top Selling Jerseys by Year

Without getting too deep into it, here’s a list of the top-selling NBA player jerseys from the last two decades or so. Click on the year to the more detailed jersey sales lists.

Top Selling NBA Jerseys in NBA History
Year Player No. Team
2022 LeBron James #23 Los Angeles Lakers
2021 LeBron James #23 Los Angeles Lakers
2020 LeBron James #23 Los Angeles Lakers
2019 LeBron James #23 Los Angeles Lakers
2018 Stephen Curry #30 Golden State Warriors
2017 Stephen Curry #30 Golden State Warriors
2016 Stephen Curry #30 Golden State Warriors
2015 LeBron James #23 Cleveland Cavaliers
2014 LeBron James #6 Miami Heat
2013 Carmelo Anthony #7 New York Knicks
2012 Derrick Rose #1 Chicago Bulls
2011 LeBron James #6 Miami Heat

As you can tell the 2010’s have been dominated by two players — LeBron James and Stephen Curry. The King has led the league in official jersey sales four times and Curry twice. Not only that, except for 2011, they were each the runner up the year the other topped the list.

Top Selling NBA Jerseys 2001-10
Year Player No. Team
2010 Kobe Bryant #24 Los Angeles Lakers
2009 Kobe Bryant #24 Los Angeles Lakers
2008 Kevin Garnett #5 Boston Celtics
2007 Kobe Bryant #24   Los Angeles Lakers
2006 Dwyane Wade #3 Miami Heat
2005 Shaquille O'Neal #32 Miami Heat
2004 LeBron James #23 Cleveland Cavaliers
2003 Kobe Bryant #8 Los Angeles Lakers
2002 Kobe Bryant #8 Los Angeles Lakers
2001 Kobe Bryant #8 Los Angeles Lakers

It’s blinding just how much Kobe Bryant’s name shows up during the decade starting in 2001. All in all, the Black Mamba had the best-selling jersey in the entire league six times. Only losing out in four of those years between the 2004-2008 NBA seasons to LeBron (2004), Shaq (2005), Dwyane Wade (2006) and Kevin Garnett (2008).

Keep in mind that the jersey sales numbers only include authentic and replica jerseys sold by official NBA partners or distributors. Similar to DVD sales, they only count those sold in stores or online via legitimate sales channels and not unofficial replicas or fakes that are being sold on a corner of the street from a trunk of a car though we assume that those trends are similar to official sales.

So What NBA Player Has the Top-Selling Jersey Ever?

Unfortunately, all the lists available do not include the number of jerseys sold nor does it have sales from any year prior to 2001.

Going by the numbers and lists that we do have from the above table, this generation’s best-selling NBA jersey is probably Kobe Bryant’s. We make this assumption based on a couple facts: Bryant’s Lakers jersey has topped the “top selling” list five times over the course of 15 years – the most of any player on the list. Secondly, Bryant played for Los Angeles, the city with the second-largest population in the United States. That’s a simple numbers game.

When it comes to the best-selling jersey of all time?  We think it’s safe to guess that’s it Michael Jordan. The man inspired not just Chicagoans, but basketball fans around the world. His shoe brand continues to be some of most-sought after shoes, and we still see a bunch of Jordan jerseys around despite his being retired for a decade. Though it’s just a educated guess, we’re pretty certain that Jordan has the NBA’s top-selling jersey in the history of the league for the simple fact that he’s a legend that transcends eras.




Not looking for the best selling NBA jerseys by year, but want to know the top-selling NBA jerseys of all-time? Go here for more of an analysis and our subjective list the best-selling NBA jerseys of all-time.