TV ratings five times higher that the UAAP, three times higher than the PVL saya Cignal.
https://www.spin.ph/basketball/pba/...ttendance-a793-20240721?ref=home_featured_big
On average, Olaso said PBA games attracted almost 1 million viewers per game, making it still the most-watched sports program in the country.
The PBA enjoys 975,200 viewers on average, followed by the Premier Volleyball League (PVL) with 313,040, UAAP with 218,400, NBA with 218,400, and Maharlika Pilipinas Basketball League (MPBL) 145,600.
All leagues are being covered by TV5 and Cignal TV.
"When you look at all the leagues, (PBA ratings are) three times more than the PVL, five times more than the UAAP," said Olaso. “Ito pa rin ang pinapanood ng maraming Pilipino."
All things considered, Vargas reiterated the need to bring over those eyes on screens all the way to game venues.
“The idea is how to convert this million views to people who can come and watch the game. That’s the challenge and that’s the discussion that’s going on in this board,” he said.