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byron2
Guest
I doubt it really, Byron. Let's just say that the P900M initial bid for the PBA was an amount that ABS-CBN couldn't afford. Studio 23 isn't exactly making money while ABS-CBN Channel 2 is practically the only remaining business that's earning for the Lopez Group. They spend P900M for the coverage, there's no guarantee for them that they can recoup this.
On the other hand, MVP's interest in acquiring Channel 13 is already well-publicized. For Channel 13 to gain initial impetus to kickstart their broadcast campaign focused into sports, the crown jewel would obviously be the PBA coverage. Hence, if MVP doesn't get the PBA coverage, he won't exactly expect the network to do well sales-wise. Neither will it get the publicity that the network would need to generate viewers. The PBA would be a plus for them even if they don't make money out of it because it would help the network attract the viewers - sports lovers who would want to make Channel 13 as a staple for their sports-viewing pleasure. It's a win-win situation for MVP, regardless of how the PBA does well in terms of generating advertisers.
Well I am coming from one of the Lopez' group of co. And to tell you honestly, they made very good deals selling majority shares in major companies such as NLEX, Meralco, Etc. They invested in something bigger and more profitable businesses. Anyway, one point really. They know how to deal.
PBA is bad advertising business. The sponsors are but limited to those member teams and sister companies. So big companies now that rivals Coca Cola, Powerade, SMB, Ginebra, Purefoods, BMEG, Air 21, Alaska, Barako Bull, Meralco, TNT, Maynilad, PLDT, Smart, Magnolia, and other of its smaller subsidiaries (most of which do not even sponsor commercials for the PBA) such as Shell, Phoenix, Globe, Tanduay, Beer na Beer, Colt 45, LBC, Cobra, Pepsi, Selecta, Lipovitan, Bayantel or even Lactum, Sustagen, are prohibited to do so.
Its very evident these past years. Attendance, yes its good, but ratings? commercial sponsorship? Studio 23 just placed teasers of their movies and shows in between coverage to fill in the gaps.
That's why i'm saying, its either there was a payoff to give way (i know this happens, i just know) or abs knows its a bad investment and will just wait for the PBA to knock on their doors again after being short changed by their TV coveror, at their price at that.