Most everyone prefers to hoop indoors. Indoor basketball courts offer a controlled environment away from the varying weather that comes with the different seasons and is simply more comfortable. However many would argue (including myself) that real hooping is found […]
I grew up playing basketball in the 1980’s and much has changed about the game of basketball from the time I was running up and down the court in wearing Chuck Taylors (like most players were back in the day). […]
When it comes to endorsements, NBA players sign a contract with a particular company to partner and promote that company’s products or brand. In NBA, product promotions are significant revenue stream because they can bring in millions of additional income. […]
It’s not saying much that NBA players make a lot of money for playing basketball. Between their salaries to bonuses to sponsorships to investments, NBA players have a lot of discretional money to buy multiple cars, several homes, start to play […]
The NBA is one of the biggest and most popular sporting organizations on the planet. Therefore, it’s a prime hunting ground for sponsorship deals. As there are multiple layers to the National Basketball Association, with the league, teams […]
This past week, several NBA franchises unveiled their newest City Edition uniforms. Designed alongside Nike, the league’s uniform sponsor, the league has really hit on something exciting and fresh that is quickly becoming core to the NBA season. The new […]
Released in 2009, the Nike Air Max LeBron VII was LeBron James’ seventh signature shoe under his Nike partnership. According to Kixify, the LeBron 7’s were the first shoe of LeBron’s that featured the visible Air Max Bubble rather than […]
After Russell Westbrook‘s exit from this year’s NBA Playoffs, many are questioning his style of play and whether it will ever lead his team anywhere that matters. Many NBA players love Westbrook’s unapologetic, all-out approach to the game, and so […]
Last night, Jordan Vogt-Roberts, the Director of Detective Pikachu, walked down the red (yellow, actually) at the premiere of the his film rocking a pair of custom Pikachu-inspired Air Jordan 1s. Take a deeper look at the Pokemon shoes above. […]
Off the court, sponsorships are the primary channel that professional basketball players generate additional income. There are other methods to pad their already fat bank accounts, but a sponsorship is the often the most lucrative. Some of the biggest brands […]
March just doesn’t bring madness on the court, but there’s retail insanity during the month. Fans grow increasingly more and more rabid as their favorite teams progress throughout the tournament. Here’s our 25 of our favorite March Madness gear that […]
For the most part, the NBA has restricted the colors of on-court sneakers to either 51 percent white or black, along with team color accent which depended on whether a team was the host or the visitor. That might seem […]
If you’ve been paying attention to the NBA during the summer, you aware that Adidas lost out to Nike on being the official outfitter for the NBA. Throughout the last month or so, the company out of Oregon has teased […]
It’s no longer about home and away jerseys. With Nike taking on the official sponsorship for NBA uniforms, things are changing in the way we refer to uniforms. Instead of home and away , the lexicon now will be “Association” […]
The NBA Draft is behind us and the NBA Summer League is in full swing. It’s hard to believe, but we’re inching toward the start of the 2017-2018 NBA season. . Hoop fans are counting down the weeks until the […]
Nike has severed their nearly decade-long relationship with superstar boxer Manny Pacquiao because of his recent anti-gay comments. In his remarks, the basketball-loving Pacquiao said that gay people in relationships were “worse than animals” during a television interview in the […]
As the saying goes, “To the victor goes the spoils” and budding NBA superstar Russell Westbrook is beginning to see this happen before his very eyes. After helping lead the Oklahoma City Thunder to the NBA finals followed by a […]
Kobe Bryant is back in Asia this summer after doing tours of the various Asian cities in 1998 and 2007. This time around, Nike is sending Kobe to Manila (Philippines), Singapore, Taipei, (Taiwan), and three Chinese cities; Hong Kong, Shanghai and […]
Why is Manu Ginobili so successful? For that matter, what makes any player successful? There could be a myriad of reasons why; such as talent, passion, intelligence, athleticism, hard work, height, desire, hustle… If all things are equal, the success […]
Kobe Bryant began his Asian tour today, dubbed the Supernatural Tour and sponsored by Nike, when he touched down in Manila early in this morning. And despite arriving at 5am local time, the NBA superstar was welcomed by hundreds of […]
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