USA, World Championships

Kobe Bryant, Pau Gasol get big for World Championships

Kobe Bryant and Pau Gasol get HUGE in the official promotional campaign of the FIBA World Championships of Basketball.

The two Los Angeles Laker stars posed in front of a blue screen and were then superimposed in front of some of Turkey’s most popular landmarks and buildings for the Giant Get-Together campaign.

The Laker's Kobe Bryant and Pau Gasol are seen here in the Giant Get-Together is the official promotional campaign of the 2010 FIBA World Championship in Turkey.

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The Giant-Get Together campaign features international basketball stars towering over many of Turkey’s famous cities  and major landmarks.

Check out more images of Kobe and Gasol traversing through Turkey here, here, here, here, and here.

Other international players featured in the campaign include Germany’s Dirk Nowitzki, France’s Tony Parker, Russia’s Andrei Kirilenko, Argentina’s Luis Scola, Australia’s Andrew Bogut, China’s Yi Jianlian, Puerto Rico’s Carlos Arroyo, Canada’s Joel Anthony, and Hedo Turkoglu, Mehmet Okur, and Ersan Ilyasova of Turkey.

The campaign took a year to produce and will be featured in 14 different languages.

Read the full behind the scenes article about the campaign at FIBA.com.

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