LeBron James the Los Angeles Lakers superstar and one of the league’s wealthiest players recently invested about $3 billion in the PGA Tour in February 2024 along with Drake (rapper) and Chris Pratt (Hollywood actor). The PGA is the organizer […]
The Business of Basketball
Where Does LeBron James Live? A Peek Into LeBron’s Many Homes
LeBron James, the walking, living legend isn’t just an NBA superstar that continues his high level of play in over 20 seasons. He is also one of the highest paid NBA all-stars since 2000. In addition to his unparalleled accomplishments […]
These 10 companies are the NBA’s biggest sponsors and advertisers
The NBA is one of the biggest and most popular sporting organizations on the planet. Therefore, it’s a prime hunting ground for sponsorship deals. As there are multiple layers to the National Basketball Association, with the league, teams […]
It begins with the love of the game, but the game becomes complicated as a professional athletes
Ask any professional athlete if they grew up thinking about all the money they would make from the game they love and, guaranteed, it would definitely be not the primary reason why they choose to play the games they do. […]
Be Like Mike: Nike, Michael Jordan and the most influential NBA player sponsorships and brand partnerships
Off the court, sponsorships are the primary channel that professional basketball players generate additional income. There are other methods to pad their already fat bank accounts, but a sponsorship is the often the most lucrative. Some of the biggest brands […]
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