What’s the Catch behind the Billion Dollar March Madness Bracket Challenge?

For the 2014 NCAA Men’s Basketball Tournament, Warren Buffet, Quicken Loans, and Yahoo Sports have teamed up to offer a billion dollars USD to anyone who can pick a perfect March Madness Bracket. If you are able to get registered before the 15 million entries into the contest run out, and manage to defeat the odds you will be able to take either 40 yearly payments of $25 million USD or a single lump sum payment of $500 million. If no one wins the big prize, then the “best” 20 brackets will earn a cool $100,000 a piece.

How Do You Enter the Billion Dollar Bracket Challenge?

First, the Buffet’s Bracket Challenge has been open for registration since March 3rd, 2014. If you haven’t already registered (and want to do so), then you will want to jump on this before the 2014 Selection Sunday Broadcast comes on and everyone rushes to enter. There is no fee for entry, but you will have to divulge your contact information to Quicken Loans as part of the entry. Here’s how to register:

Step 1 – Sign-in to a Yahoo account if you already have one. If you do not, you will be required to create one as part of the registration process, so just save some hassleCowboys_stadium and do this part first.
Step 2 – After you sign-in to Yahoo, visit the Bracket Challenge registration site.

Step 3 – Enter the requested information for the registration. As part of the registration, Quicken/Yahoo will text a five digit code to your phone (or call you with it).

Step 4 – Enter the confirmation code that you receive into the appropriate text field on the site. This will prompt Yahoo to send you a registration confirmation email to confirm.

Step 5 – If you have made it under the wire for the registration cap, then you will be congratulated and can confirm this on you Yahoo Sports page.

How Can Warren Buffet and Quicken Loans Afford to Give Away a Billion Dollars?

Well, first the odds of someone actually getting a bracket perfect are pretty close to nill. Heck, even getting through the first two rounds of play with a perfect bracket is pretty far-reaching. We can likely assume that Buffet and Quicken have taken out an insurance policy against someone winning the big prize. Now, what Quicken and Yahoo get out of the contest are some pretty juicy leads for a large subset of the American public. Already, Yahoo is seeing a surge in new customers from the challenge (ie the attractiveness of a billion dollars is brining non-sports fans into the mix). Combine this with the location and phone information that is required for entering the contest, and there is a potential for a billion dollar windfall for the companies sponsoring the contest for the 2014 NCAA Men’s Basketball Tournament.

4 Comments

  • If I win I will donate money to the cancer unit that was very helpful to me during my treatements.

  • Well it’s been an hour since I googled my bracket to fill out for the challenge. As you can see i have been unsuccessful. I’m not computer savy but I’m not a dumbass either. I can’t believe the bullshit that I have to go through and not get to fill in my bracket. I’ve punched every button that I was asked to do and still nothing. Just thought someone ought to know. Maybe even somebody cares.

  • Richard Sanderville

    Never say never

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