Originally posted by ncjazz
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Tau Ceramica is maybe most distinctive case. Olimpia Milano changes name almost every year due promotion new platform of Armani.
Two clubs from Bologna kept in remembrance by name of their sponsors. Maccabi Electra, Regal Barcelona etc.
What is interesting,tv commentators in Spain for example pronounce Barca Lassa. Even in not official calling name of club. sponsor is there. In Italy is similar. Stefanel, Lotomatica, Mesaggero, Knorr, Montepaschi...
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