NBA execs and a group of wealthy business investors are creating a new basketball league in Britain called the British Basketball Association or BBA. The league will consist of clubs owned by the same owners of the English Premiere League football clubs and they will carry the same names.
So there will then be basketball clubs like Manchester United BC, Aston Villa BC, and so forth. The goal of the new league is to create a high level basketball league in Britain with a big operating and marketing budget and with clubs with big budgets and big arenas that will overtake the ACB of Spain and the A1 of Greece and become the top domestic league in Europe and to gain a couple places for Britain in the Euroleague.
So there will then be basketball clubs like Manchester United BC, Aston Villa BC, and so forth. The goal of the new league is to create a high level basketball league in Britain with a big operating and marketing budget and with clubs with big budgets and big arenas that will overtake the ACB of Spain and the A1 of Greece and become the top domestic league in Europe and to gain a couple places for Britain in the Euroleague.
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