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insulares2
Guest
True...the proverbial "cash considerations" actually help in the cashflow statement of the company allowing the recipient to actually cover for their operating expenses.
Whether twisted or not, the logic used by some franchises in being part of the PBA is actually simple - marketing. Instead of paying millions of pesos to major networks, radio stations and top broadsheets to get the brand name out there, the PBA is a perfect vehicle for such. At least twice a week exposure on national television (which explains why the PBA Board requires a VHF network) for at least two hours a game or 4 hours a week, sports page headlines, your team (carrying the brand name) being talked about in the internet, on radio talk shows and elsewhere - all these give the brand name the needed exposure to make them "top of mind awareness." Convert the number of hours exposure and you'd be surprised that carrying a PBA team is way, way more economical than doing the traditional and non-traditional marketing approach.
Some team owners with less passion on the game look at the PBA more as a business. Others want to win because they're huge basketball fans and want to be known as a winner. Global Port's Mikee Romero is one of those bundled up in the latter group. If they can succeed in getting the brand exposure and win the title while maintaining a decent basketball operations budget (the Rain or Shine formula), this may be the best way to optimize resources. But since not all teams are as good as ROS, they end up offering their players for "cash considerations" to keep themselves from the red.
What was true two decades ago is still true today. And that is, the PBA as a revenue stream for individual teams remains a pipe dream which may never become reality.
Failing that, team owners will do with their teams as they wish. They can go for the W, or they can chase the $. Or pursue both.
Whatever floats their boat. Or in this case, their advertising billboard.