Numerous companies have joined the PBA, eventually to back out and sell their franchises, and I am pretty sure they have all gone thru careful consideration before joining the league in the first place, and yet they still eventually went away.
of course.that is how business goes - when they're up, they're up, when they're down, they're down. when they're dead, they're dead.
the pba and pba franchises as a business enterprise is not exempted.
teams come and go.entering the pba does not mean being there for 20 years. the pba is a marketing arm and a business enterprise. once a business is losing or the marketing aspect of the pba is no longer needed by that business or the business is engaging on new endeavors where pba participation is no longer seen as significant, then a team may go.
plus, teams may go not becos of financial reasons (tanduay 1999-2001).
its the pba board which has the responsibility to assess whether a new company has the financial means and stability to have a team for at least a number of years, if not at least a decade. but whether a company can be there for short-term or long-term only, the board will decide mainly on whether the new company or new franchise will contribute to the development of the pba as an entity.
and going back to phoenix, as i said, i think they are more financially capable than 1 or 2 pba teams at d moment. but i actually see them as a company that would only use the pba for short-term purposes