Soft2Bet’s recent data migration to Amazon Web Services (AWS) has been a game changer — it has fast-tracked product development, improved user experience and dramatically increased our 2024 EBITDA. In this case study comparison, we illustrate a typical on-premises data center that is optimized for a legacy world, versus a modern, modular cloud-based environment that offers high-performance compute, optimal storage management, and positive economics of compute cycles.

Impacts to Address before Migrating to Cloud

Soft2Bet faced a number of challenges before moving to AWS, such as a fragmented data landscape, outdated on-premises systems that limited innovation and scalability. Major issues included:

• Siloed Data: Piles of isolated data sources that were lagging behind marketing programs
• LOB support: Traditional systems that made things difficult for players.
• As a result, we experienced issues, such as: Regulatory Delays: Longer processing times for compliance filings.
• Costly Infrastructure: Financial burdens and no real-time insights.

Establishing a Unified Cloud Data Framework

To overcome these limitations, Soft2Bet modernized its analytics framework by integrating AWS with Snowflake. Such a transformation helped create a cloud data lake — a centralized, cloud-based repository of data from multiple sources, removing the need for physical hardware and offering a secure, centralized, and unified repository for data coming from multiple sources. Standardized security protocols are in place that allow for seamless integration and substantially decreased risk — paving the way for continuous innovation and growth.

Here are some of the main advantages of this cloud-native approach:

• No Physical Hardware: With a central cloud core, there are no servers you need to house on-prem.
• Improved Data Security: Consistent security protocols alleviate integration issues and reduce threats.

AWS Solutions for Automating Operations

Soft2Bet has optimized its data storage, management and provisioning by utilizing AWS services like Amazon S3 and Amazon RDS. This phased migration approach has improved system availability and reduced downtime, resulting in significant annual cost savings that are plowed back into innovation. This change enables them to be agile in making decisions and launching products. Some of the operational benefits achieved are:

1. Reduced downtime with fewer interruptions.
2. Potentially huge cost savings that unleash capital for ongoing innovation.
3. Efficient processes that enhance general business productivity.

Increasing Speed and Agility of Development

Migrating to a cloud-based infrastructure transformed Soft2Bet’s development processes. Today, the development team has the agility to explore new gaming concepts and streamline feature iterations—pushing updates in hours instead of weeks. This “fail fast” culture enables rapid adjustments to UIs and game mechanics, producing an agile product lineup that dramatically improves player engagement.

These are the key elements of this agile way of working:

• Reduced time-to-market for new offerings
• Fast iteration on game mechanics and interfaces
• Incremental improvement leading to increased customer satisfaction
• Real-time, data-driven feedback is the lifeblood of ongoing creativity

Soft2Bet’s AWS data integration platform creates an internal, self-reinforcing, cycle of innovation:

• Faster releases: Losing the product launches, gaining the data
• More Development: With all this data, you keep developing and personalizing.
• Cost Efficiency: Transitioning from on-premise data centers to the cloud significantly lowers physical space and running costs, generating fresh strategic intelligence for upcoming growth.

Carving A Course For iGaming Success

Moving to AWS has positioned Soft2Bet as one of the regions leading tech companies within the European iGaming space. The demonstrable rewards—higher profitability, better scalability, and richer user experiences—define the citation of cloud adoption as a game changer. The growth path of Soft2Bet is an inspiring case of success featuring organizational transformation focused on maximizing the performance of its infrastructure, creating operational resilience, and fostering continuous product innovation that can be emulated by other enterprises.

Empowering Persistent Transformation

Now, thanks to Soft2Bet’s Unified Analytics Platform, which aggregates data from disparate sources, the company is able to prototype and release new ideas in a matter of minutes, rather than weeks a competitive advantage in today’s fast-paced market. Founder and CEO Uri Poliavich adds: “At Soft2Bet, we challenge market restrictions by embracing change and continually reinventing ourselves to be better tomorrow. Soft2Bet’s relentless pursuit of pushing ideas to the limit is not just an ambition; it’s a strategic approach that continually shapes the landscape of the iGaming ecosystem, fostering expansion, maintaining competitiveness, and, most importantly, providing extraordinary experiences for users.

About Soft2Bet

Soft2Bet is a leading gaming turnkey solutions provider, supplying top-quality products and services to online gambling businesses. Notable for its innovative Motivational Engineering Gaming Application (MEGA), Soft2Bet has launched several market-leading gaming brands and boasts over 16 global licenses. They ensure to be at the edge of the industry trends while providing great experiences to the users always by seizing new technologies as they emerge.