August 22, 2017

The future of NBA will be more virtual, data-driven with corporate advertising

2017/06/06 9:26 am 9:26 am9:26 am0 0 comments

Since forever, the NBA’s influence on the game of basketball has been no short of significant. The NBA should be like Kleenex, Google and Xerox, a synonym for basketball — as in “let’s go play some NBA at the park today”.

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Since the 1980s, the professional league’s goal was to increase it’s international visibility. For the most part, the David Stern has succeed in shaping the sport into one of the most popular sports on the planet and is continuing to expand its reach on a global scale.

The biggest names in basketball are all NBA players and are known by just one name or one-word moniker: Michael, Magic, Larry, Shaq, Kobe, and LeBron. It goes without saying that the sport has come a long way and there’s much more room for further growth as it chases futbol as the most popular game in many countries.

With a rise in the popularity of basketball and exposure of the NBA in regards to other leagues and tournaments and into fashion, media and events — basketball’s is now influencing culture. To keep up with all that action, like many like-minded players, you can get the best deals here to ensure that you know where the game may be heading.

 

Analytics and Data-Driven Decisions

Information intelligence is another key indicator that the game of basketball has changed quite a bit. The introduction of basketball analytics many years ago is fast becoming the driving force behind key decision making when it comes to predicting the outcome of a game and at the forefront wasn’t a couple trend-setting players, but the NBA itself:

While the movement to employ more sophisticated metrics has been in motion for some time, the turning point could perhaps be pegged as 2013—the year the NBA installed player-tracking systems in all 29 of its arenas. This was a watershed moment for the league: Every micro-movement on the court could now be tracked, quantified, and eventually archived. No longer could a player “hide” his deficiencies on the court. Coaches, their assistants, and the data-crunching backroom staff now had far more knowledge about players’ tendencies, and how certain groups of players work together than ever before. This has lead to a re-imagining of what matters in basketball and thus, a shift in the paradigm of player evaluation.

Every team now has a team that uses some form of basketball analytics to break down data and movement on their own players, their opponents and use the numbers to visualize league trends around three pointers, behaviors, and the next big thing.

While it seems like crunching a few numbers is complicated to most, many coaches are now attracted to the concept, adapting to the art of reading into data-driven analytics.

These analytics are replacing traditional methods of predicting game success, where access to valuable information is ready at a second’s notice as opposed to making decisions based on a hunch. These analytics benefit a number of people, whether industry professionals or punters, as gaining forecasted results in a short space of time can truly make a difference to changing game or betting strategies.

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Brands Advertising on NBA Jerseys

An increase in the amount of companies advertising their brands on NBA jerseys seems to be an additional means to increase brand awareness and identity in the minds of consumers. Adding a company (or company’s) brand logos on players’ apparel is a additional way to have an audience exposed to image of companies during peak viewing events as well as easy revenue for  the NBA. 

Large corporations understand that viewer traffic is at optimal levels during game matches and fully take advantage of this. These ventures also micro-target segmented groups by aiming to support the sport, particular team or player. With the increase in the frequency of exposure to such brands, more companies are following suit as a method to tap into a highly lucrative market.

Basketball Activity Trackers

When it comes to game performance, many improvements have been made to aid players to track activity levels. Thanks to the realization of a few basketball hardware companies, players may now look at how to improve their overall game performance.

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With new products released such as wearable activity tracker wrist bands, wireless Bluetooth balls that tracks your shooting, replay analyzers, basketball sleeves and shot trackers, gaining the feedback needed to optimize gaming sessions is much easier than in recent years. These devices have the ability to monitor a number of metrics such as shot range, motion, speed and dribble outputs. It is clear that these advancements will significantly shape the way forward for both experienced and aspiring players.

Virtual Basketball

Depending on your perspective, the future of basketball looks virtual-based. An interesting development in the world of basketball is Betradar’s virtual basketball software. The platform provides multiple betting options and endless matches. As part of its capabilities, the site uses motion capture technology used in combination with real data.  New betting cycles are offered every few minutes and bets can be placed anytime. The final of this season’s NBA takes place in early June where the Cleveland Cavaliers take on the Golden State Warriors for the third straight season. Predictions for which team to bet on tend to lean towards Warriors winning, due to their frontline talent. Be sure to place your bets on your team or make use of the in-play feature from a number of top-rated betting sites, to ensure you bet as the game progresses.

The NBA is the Most Progressive League

In many ways, the NBA is the most advanced and progressive professional sports league in social media, race, culture, and in technology trends. Don’t be surprised at how the next big edge — whether that’s buying game tickets with cryto-currency, drone cameras floating above every arena, or artificial intelligence accurately simulating games — be assured that the NBA will invest in it if they see if it can expand their reach.

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