November 24, 2017

NBA Christmas Commercials: From “Jingle Hoops” to “NBA Forever”

2013/12/24 7:28 am 130 0 comments




NBA Christmas Commercials Jingle Bells

The NBA recently released their holiday commercial. Jingle Hoops may be the league’s most clever commercial; finding a fun and interesting way of bringing basketball and Christmas together in a way that doesn’t feel forced, or overly branded.

That got us searching for past NBA holiday ads. We were able to find four Christmas commercials on YouTube. Take a look at the last four X-Mas Ads:

2013-14: Jingle Hoops
NBA stars Derrick RoseKevin Durant, LeBron James, Steph Curry, James Harden,  and Steve Nash – use their shooting skills in the NBA’s 2013 holiday ad “Jingle Hoops.” The commercial was used to announce the new sleeved jerseys that players will be wearing on Christmas day.

Is Jingle Hoops real? Or was the NBA Christmas commercial fake? Check out the video above to find out.

2012-13: NBA Dribbling the Bells
The 30-second spot, called “Dribbling of the Bells” featured NBA stars Dwight Howard, Carmelo AnthonyJoe JohnsonDwyane Wade, and Russell Westbrook dribbling alongside one another. The sound of the ball bouncing off the ground was done in a way that formed the song “Carol of the Bells”

With each coordinated bounce, Dwight, DWade, Melo created the NBA’s first foray into playful everyday basketball noises into their version of a famous Christmas tune.

2011-12: NBA Forever (TNT)

The Christmas jingle-themed commercials of 2012 and 2013 were creative, but I prefer the Christmas ad that the NBA put out during the 2011-12 season. Instead of clever, the NBA blended modern with the nostalgic – using technology to bring Isiah Thomas and Chris Paul onto the same court. Magic and Kobe during warmups. With NBA Forever, the NBA created a commercial that the young and old could enjoy.

Jordan fistbumping Derrick Rose? Jerry West driving on Paul Pierce? Dirk Nowitzki guarding Larry Bird? Charles Barkley lining up next to Carmelo Anthony? The idea of superimposing players from different eras alongside players from today makes NBA Forver one of my favroite NBA commercials of all time.

2010-11: NBA Bobblehead (Holiday Edition)

Who doesn’t like bobbleheads? The 2010-11 NBA holiday ad was part of their larger bobblehead campaign. When compared to the following three Christmas commercials that the NBA put out, this NBA Bobblehead Holiday Edition just doesn’t stand up. Sure, it’s fun, but isn’t in the same league as the others.

Holiday bobblehead may bring a smile to your face, but it’s not overally clever, creative nor does it emotionally-connect. I know there are other NBA holiday commercials out there, if you run across any, please send them to @interbasket


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